Home › Business & Finance Books › From Lifeguard to Sun King: The Man Behind the Banana Boat Success Story
1 1

From Lifeguard to Sun King: The Man Behind the Banana Boat Success Story

hardcover – April 2, 2008
by Bell, Robert
$227.67 USD
$227.67 USD
Sale Sold out
Shipping calculated at checkout.
Secure Checkout
Quality Guaranteed
New In Stock
ISBN-13: 9780832950148 ISBN-10: 0832950149
Publisher
Brand: WBusiness Books
Binding
hardcover
Published
April 2, 2008
Weight
0.8 lbs
Dimensions
23.50×1.90×15.90 cm

About this book

From Lifeguard to Sun King: The Man Behind the Banana Boat Success Story by Bell, Robert. hardcover edition. ISBN: 9780832950148.

From Lifeguard to Sun King is a compelling account of the life of Robert Bell; the founder of the Banana Boat sun care brand and one of Americas most innovative entrepreneurs. Bell and his co-author Joe Carlen recount how and why his unique approach to product development, distribution, and marketing led him from the lifeguard chair to the throne of the "Sun King": The man who created the Sun Care industry and built a consumer products empire. However, with all its shocking and frequently humorous anecdotes, this business autobiography is about much more than dollars and cents. It is the story of a man who overcame all obstacles to reach "impossible" dreams while having plenty of laughs along the way!