Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series)
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April 4, 2008
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ISBN-13: 9780470165577
ISBN-10: 047016557X
About this book
Fundraising Analytics: Using Data to Guide Strategy (The AFP/Wiley Fund Development Series) by Birkholz, Joshua M.. hardcover edition. ISBN: 9780470165577.
Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofits organizational data―with an appropriate focus on donors―into actionable knowledge. The result―A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors. It provides step-by-step instructions for understanding your constituents, developing metrics to gauge and guide your success, and much more.
