Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game

Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game by Rosenshine, Allen. hardcover edition. ISBN: 9780825305399.

A famous ad for Levys Jewish Rye Bread showed an African-American kid, smiling after biting a deli sandwich obviously made with their product. The headline read: You dont have to be Jewish to love Levys. And you dont have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshines nearly 45 years in advertising.The moguls hes known -- many of Americas most recognizable captains of industry -- appear in scenes uncustomary to any corporate boardroom. The mobsters hes dealt with come off as characters far more comic than threatening. The megastars hes met, from presidents to pop artists to pro athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business as usual.Funny Business is funny, its about business, but more than that, its about being human. Its about all of us-- the only creatures on earth that can really laugh, most meaningfully at ourselves.