General Management: Processes and Action

About this book

General Management: Processes and Action by David Garvin focuses on implementation and the way that general managers get things done. Typically they work through processes like strategic planning business planning and budgeting to move their organizations forward. A deeper understanding of the skills necessary to influence the design direction and functioning of processes is essential to effective management. The aim of the General Management is to develop in students a deeper understanding of these activities and their links to performance. The author David Garvin is known for his cases. His cases are currently being used at such schools as Wharton Stanford Columbia and MIT.