Global Marketing

Name: Global Marketing
Brand: PEARSON EDUCATION
SKU: ByrdShop_0132719150
Price: 61.08 USD
Availability: OutOfStock

paperback – January 1, 2012

by Green, Mark C.

$61.08 USD

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ISBN-13: 9780132719155 ISBN-10: 0132719150

Publisher

PEARSON EDUCATION

Binding

paperback

Published

January 1, 2012

Weight

2.4 lbs

Dimensions

27.90×2.50×21.60 cm

About this book

Global Marketing by Green, Mark C.. paperback edition. ISBN: 9780132719155.

The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.