Global Marketing Management

Name: Global Marketing Management
Brand: PEARSON EDUCATION
SKU: ByrdShop_0136157394
Price: 149.95 USD
Availability: InStock

hardcover – April 15, 2013

by Keegan, Warren

$149.95 USD

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ISBN-13: 9780136157397 ISBN-10: 0136157394

Publisher

PEARSON EDUCATION

Binding

hardcover

Published

April 15, 2013

Weight

2.5 lbs

Dimensions

3.00×21.10×25.70 cm

About this book

Global Marketing Management by Keegan, Warren. hardcover edition. ISBN: 9780136157397.

The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.