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Global Marketing Management

paperback – May 23, 2012
by Carter, Steve
$70.64 USD
$70.64 USD
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ISBN-13: 9780199609703 ISBN-10: 0199609705
Publisher
Oxford University Press, USA
Binding
paperback
Published
May 23, 2012
Weight
3.2 lbs
Dimensions
2.50×19.30×26.20 cm

About this book

Global Marketing Management by Carter, Steve. paperback edition. ISBN: 9780199609703.

Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through todays rapidly changing and challenging global trading environment. Adopting a strategic management framework, the text enables students to identify, evaluate, and integrate a wide range of management concepts in order to create and execute highly effective global marketing programs. It also discusses how to analyze and solve management problems in global operations.