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Going to Market: Distribution Systems for Industrial Products

Name: Going to Market: Distribution Systems for Industrial Products
Brand: Harvard Business Review Press
SKU: ByrdShop_087584202X
Price: 54.99 USD
Availability: InStock

hardcover – January 1, 1989

by Rangan, V. Kasturi

$54.99 USD

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ISBN-13: 9780875842028 ISBN-10: 087584202X

Publisher

Harvard Business Review Press

Binding

hardcover

Published

January 1, 1989

Weight

1.8 lbs

Dimensions

24.80×3.20×16.50 cm

About this book

Going to Market: Distribution Systems for Industrial Products by Rangan, V. Kasturi. hardcover edition. ISBN: 9780875842028.

Discusses the design and management of distribution systems, and looks at sales organization, pricing, gray markets, and sales force-reseller relationships