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Great Ideas in Retailing: Retail Management, A Strategic Approach

Paperback – January 1, 2009
by Berman, Barry
$323.98 USD
$323.98 USD
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ISBN-13: 9780136087991 ISBN-10: 013608799X
Publisher
PEARSON EDUCATION
Binding
Paperback
Published
January 1, 2009
Weight
0.7 lbs
Dimensions
27.90×0.60×20.30 cm

About this book

Great Ideas in Retailing: Retail Management, A Strategic Approach by Berman, Barry. Paperback edition. ISBN: 9780136087991.

A companion book, Great Ideas in Retailing, contains: 1. Exercises (1 per chapter)--suitable to be handed in for grading or for class discussion. 2. Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion. 3. Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments. 4. A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store). Note: Teaching notes are available for Great Ideas in Retailing.