Gustavo Cisneros, The Pioneer

Gustavo Cisneros, The Pioneer by Planeta Publishing. hardcover edition. ISBN: 9780974872483.

Gustavo Cisneros is one of the most successful business leaders in the history of Latin America. He took the major company built by his father, Diego Cisneros, and transformed it into a diversified,international powerhouse. Indeed, he was perhaps the first entrepreneur to see the potential of the U.S. Hispanic market, and he cofounded Univision, which would become the leading Spanish-language media company in the United States.