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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

Name: Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Brand: Sage Publications
SKU: ByrdShop_1412980186
Price: 171.08 USD
Availability: InStock

paperback – December 10, 2010

by Bearden, William O.

$171.08 USD

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ISBN-13: 9781412980180 ISBN-10: 1412980186

Publisher

Sage Publications

Binding

paperback

Published

December 10, 2010

Weight

3.9 lbs

Dimensions

28.60×3.80×22.90 cm

About this book

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Bearden, William O.. paperback edition. ISBN: 9781412980180.