Harness the Power of the Purse: Winning Women Investors (Center for Talent Innovation)

About this book

Whats driving the market failure for women investors? Andrea Turner Moffitt a leading thinker on women and investing cracks the code on how to fully harness the power of the purse offering a roadmap full of tactics for winning with the biggest growth market: women. Using a wealth of hard data--including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong--Harness the Power of the Purse reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether youre a women investor looking to flex your financial muscle or an industry advisor or leader committed to building gender smarts Harness the Power of the Purse is a vital resource for turbo-charging growth and closing the gap for women investors.