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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

paperback – February 8, 2008
by Sullivan, Luke
$27.15 USD
$27.15 USD
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ISBN-13: 9780470190739 ISBN-10: 0470190736
Publisher
Wiley
Binding
paperback
Published
February 8, 2008
Weight
1.0 lbs
Dimensions
22.90×2.50×15.60 cm

About this book

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Sullivan, Luke. paperback edition. ISBN: 9780470190739.

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.