Home › Business & Finance Books › Hit Brands: How Music Builds Value for the World's Smartest Brands

1 1

Hit Brands: How Music Builds Value for the World's Smartest Brands

Name: Hit Brands: How Music Builds Value for the World's Smartest Brands
Brand: MACMILLAN
SKU: ByrdShop_1137271477
Price: 24.91 USD
Availability: InStock

hardcover – October 31, 2013

by Jackson, D.

$24.91 USD

Sale Sold out

Shipping calculated at checkout.

Quantity

Secure Checkout

Quality Guaranteed

New In Stock

ISBN-13: 9781137271471 ISBN-10: 1137271477

Publisher

MACMILLAN

Binding

hardcover

Published

October 31, 2013

Weight

1.0 lbs

Dimensions

24.90×1.80×14.50 cm

About this book

Hit Brands: How Music Builds Value for the World's Smartest Brands by Jackson, D.. hardcover edition. ISBN: 9781137271471.

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.