Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy by Feig, Barry. paperback edition. ISBN: 9781593375164.

Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitors-even if its a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.