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How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change

paperback – June 11, 2019
by Nicole Newton
$61.20 USD
$61.20 USD
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ISBN-13: 9781941688649 ISBN-10: 1941688640
Binding
paperback
Published
June 11, 2019
Weight
1.3 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

How Hard Is It to Be Your Customer? Using Journey Mapping to Drive Customer Focused Change by Nicole Newton. paperback edition. ISBN: 9781941688649.

Learn how to create journey maps that actually get results Nearly two out of three journey maps fail to drive customer-focused change. Find out how to make your initiative successful, and avoid the pitfalls that doom so many others, with this authoritative new book. With insights from dozens of CX pros, extensive research, and real-world case studies and examples, How Hard Is It to Be Your Customer will help you understand why some maps drive action leading to an improved customer experience, greater customer loyalty, and impressive ROI--while others just gather dust on a shelf.