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How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing

Name: How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing
Brand: HarperCollins
SKU: ByrdShop_0887306772
Price: 27.41 USD
Availability: InStock

hardcover – January 1, 1994

by Mingo, Jack

$27.41 USD

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ISBN-13: 9780887306778 ISBN-10: 0887306772

Publisher

HarperCollins

Binding

hardcover

Published

January 1, 1994

Weight

0.7 lbs

Dimensions

19.70×3.20×14.00 cm

About this book

How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing by Mingo, Jack. hardcover edition. ISBN: 9780887306778.

Tales of how familiar products were created provide insight into marketing machinations and the boardroom