How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales

How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Leads, Orders, and Sales by Robert W. Bly. hardcover edition. ISBN: 9780982150023.

An "offer" is simply what your prospects get when he responds to your ad or mailing -- combined with what he has to do to get it. And whether youre an entrepreneur, marketing manager, copywriter, or direct marketer, Bob Bly "Americas Top Copywriter," will show you how its possible to improve the response rate to your promotions anywhere from 10 percent to as much as 900 percent, just by creating and testing different offers. With three decades of experience in marketing and copywriting, Bob has packed everything he knows about offers that produce results into How to Create Irresistible Offers. From specific techniques (like the "drop-in-the-buket" tactic) to overall strategies (like the "good, better, best" approach), youll get a soup-to-nuts education. Bottom line:By the time youre done with the book, youll know exactly how to craft strong offers that make more money for you.