How to Do Critical Discourse Analysis: A Multimodal Introduction

How to Do Critical Discourse Analysis: A Multimodal Introduction by Mayr, Andrea. paperback edition. ISBN: 9780857028921.

Language and communication shapes and is shaped by the society we live in. Using a multimodal approach –graphic, vocal, written – the book guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos. It draws on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices. Timely and relevant, How to do Critical Discourse Analysis is a unique and compelling textbook for students in media, communication, linguistics and journalism.