How to Use Images

About this book

Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications including: magazines and newspapers posters booklets books leaflets stationary book and CD covers advertising and promotional material packaging point of purchase web pages and digital advertisements. It explores methodologies for choosing placing combining manipulating and montagingimagery and the relationship of image to text with chapters on: Selection Structure and layout Composition Communication Color Image potential Production Using fully illustrated case studies from leading graphic designers and practical exercises the book provides professional insights and tips into ways of using pictures to maximum effect.