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How To Write An Inspired Creative Brief: 2nd edition

Name: How To Write An Inspired Creative Brief: 2nd edition
Brand: Princeton University Press
SKU: ByrdShop_0692425764
Price: 27.78 USD
Availability: InStock

Paperback – June 9, 2015

by Ibach, Howard

$27.78 USD

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ISBN-13: 9780692425763 ISBN-10: 0692425764

Publisher

Princeton University Press

Binding

Paperback

Published

June 9, 2015

Weight

0.4 lbs

Dimensions

22.90×0.80×15.20 cm

About this book

How To Write An Inspired Creative Brief: 2nd edition by Ibach, Howard. Paperback edition. ISBN: 9780692425763.

A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies.