How We Became the Little Einsteins

How We Became the Little Einsteins by Kelman, Marcy. paperback edition. ISBN: 9781423102120.

How did Leo, June, Quincy and Annie become the Little Einsteins? It all began when Leo stumbled upon the baby mobile that used to hang over his crib – the one with the curious little rocket hanging over it. Building on the success of the Baby Einstein’s 93% U.S. brand awareness, Little Einsteins keeps with the unique educational philosophy of using classical music, art, and real-world imagery to engage and teach preschoolers about the natural world around them. Anchored by a U.S.Video/DVD premiere in August 2005 and followed by a much-anticipated TV series in October 2005, the Little Einsteins series is sure to be the next beloved brand on the preschool reading level.