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IBM Way: Insights into the World's Most Successful Marketing Organization

hardcover – January 1, 1986
by Shook, Robert L.
$34.68 USD
$34.68 USD
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ISBN-13: 0000060155221 ISBN-10: 0060155221
Publisher
HarperCollins Children's Books
Binding
hardcover
Published
January 1, 1986
Weight
1.2 lbs
Dimensions
0.00×0.00×0.00 cm

About this book

IBM Way: Insights into the World's Most Successful Marketing Organization by Shook, Robert L.. hardcover edition. ISBN: 0000060155221.

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world