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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

paperback – May 25, 1999
by Greising, David
$97.98 USD
$97.98 USD
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ISBN-13: 9780471345947 ISBN-10: 0471345946
Publisher
Wiley
Binding
paperback
Published
May 25, 1999
Weight
1.0 lbs
Dimensions
22.20×2.40×14.50 cm

About this book

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta by Greising, David. paperback edition. ISBN: 9780471345947.

Robert Goizueta created more stockholder wealth than anyone in history. Heres how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the worlds most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEOs of our time. Yet little is known of this corporate maverick. This is his story.