Imagination

About this book

The communications and design agency Imagination was founded by Gary Withers in 1978. It now has almost 500 staff based in London Hong Kong and New York who practise a wide range of disciplines from architecture interiors lighting and acoustics to graphics film and digital media. Often dealing with high-profile theatrical events Imaginations projects are sophisticated and highly orchestrated. This book features over 30 projects organized into thematic chapters reflecting their aims: to inform entertain inspire persuade and amaze. Projects include the exhibition Dinosaurs at the Natural History Museum London (1992) the Talk and Journey zones at the Millennium Dome (1999) The Aurora Centre Berlin (1998) and the Guinness Storehouse Dublin (2000). An introduction by design critic Stephen Bayley assesses the significance of Imaginations approach to communication while perspectives from Mike Davies of the Richard Rogers Partnership Sean Perkins of North architect Lorenzo Apicella Ian Liddell of Buro Happold and J Mays Vice President Design Ford Motor Company provide insights into the work and culture of Imagination. An extensive interview with Gary Withers illustrated with over 350 projects from the course of Imaginations history further explains the evolution of this unique company.