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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

paperback – September 26, 2006
by Chapman, Merrill R. (Rick)
$26.00 USD
$26.00 USD
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ISBN-13: 9781590597217 ISBN-10: 1590597214
Publisher
Apress
Binding
paperback
Published
September 26, 2006
Weight
1.1 lbs
Dimensions
22.90×2.40×15.20 cm

About this book

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Chapman, Merrill R. (Rick). paperback edition. ISBN: 9781590597217.

Includes new chapters and a "What have we learned?" analysis of all original chapters Offers practical advice on avoiding PR disaster. Includes a new foreword by Eric Sink