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Influence: How and Why People Agree to Things

hardcover – January 1, 1984
by Cialdini, Robert B.
$94.02 USD
$94.02 USD
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ISBN-13: 9780688015602 ISBN-10: 0688015603
Publisher
Brand: William Morrow n Co
Binding
hardcover
Published
January 1, 1984
Weight
1.4 lbs
Dimensions
4.00×14.00×20.00 cm

About this book

Influence: How and Why People Agree to Things by Cialdini, Robert B.. hardcover edition. ISBN: 9780688015602.

Based on a study of a wide array of decision situations--from corporate boardrooms to Tupperware parties--a psychologist enumerates six fundamental patterns that are the underlying bases of tactics of persuasion and explains how they are used to elicit agreement