Influence (rev): The Psychology of Persuasion

Influence (rev): The Psychology of Persuasion by Cialdini, Robert B.. paperback edition. ISBN: 9780688128166.

Some people just wont take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two things: Readers will never say yes again when they really mean no, and theyll be more persuasive than ever before.