Information Architecture: For the Web and Beyond

About this book

Information architecture (IA) is far more challengingand necessarythan ever. With the glut of information available today anything your organization wants to share should be easy to find navigate and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels from the Web to smartphones smartwatches and beyond. To guide you through this broad ecosystem this popular guidenow in its fourth editionprovides essential concepts methods and techniques for digital design that have withstood the test of time. UX designers product managers developers and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message. This book includes: An overview of IA and the problems it solves for creating effective digital products and services A deep dive into IA components including organization labeling navigation search and metadata Processes and methods that take you from research to strategy design and IA implementation