Innovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch

Innovation and Entrepreneurship in the Healthcare Sector: From Idea to Funding to Launch by Ph.D.. paperback edition. ISBN: 9780982705537.

For healthcare professionals, it is important to understand the difference between a good idea and a business opportunity. Innovation is crucial to the future of health care especially with trends such as personal medicine and retail and consumer-driven health care driving fundamental changes in the value chain. Unfortunately, many of today s budding innovations never make it to market. Instead, they re sidetracked by the pressures of patient care and practice management or sabotaged by legal, financial and marketing issues. Now, more of these good ideas can succeed thanks to powerhouse new book, written expressly for physicians and healthcare professionals, by Luis Pareras, MD, PhD, MBA. This book explains how to nurture that entrepreneurial spirit and apply proven business principles to fast-track new ideas into valuable real-world devices and other medical breakthroughs. Clearing the obstacles to innovation, this unique book is an investment that will repay physician-entrepreneurs many, many times over with guidance for researching the competitive landscape, protecting intellectual property, developing the right business and marketing plans, getting funding and going to market. Topics include practical strategies on how to: Motivate entrepreneurial thinking Understand the difference between a good idea and an opportunity Protect your intellectual property Evaluate the real-world potential for a new innovation, device or product Create a stellar business plan that fast-tracks progress Identify the right investors and raise capital the rules of the game Make the right marketing and distribution decisions Leverage MBA skills deal-making, valuation, negotiation, strategy, communication and more... Table of Contents Basic Principles What is Innovation? What is Entrepreneurship? Understanding the Health Care Sector The Health Care Value Chain Life Sciences Structuring the Idea Ideas and Opportunities Writing the Business Plan The Business Plan as a Communication Tool Intellectual Property Creating a Start-Up The Team Looking for Financing What is Venture Capital? Presenting to Investors Negotiating with Venture Capitalists Valuation Deal Structure Going to Market Strategy Marketing Negotiation Communication Types of Costs The Income Statement, Balance Sheet and Statement of Cash Flows Future Trends Manuscript Reviewers: The difference between those physicians who pursue their ideas and succeed, and those who don t is discovering how to approach and overcome the many barriers that stand in the way of success. This guide will help you decide if it is right for you to pull the trigger. Over the past 10 years, my academic colleagues and I have successfully started two medical device companies from self-generated device and methods patents. In retrospect, I can tell you that this book would have saved us a lot of time, money and grief!