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Integrated Advertising, Promotion, and Marketing Communications

paperback – January 1, 2011
by Clow, Kenneth E.
$168.52 USD
$168.52 USD
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ISBN-13: 9780132538961 ISBN-10: 0132538962
Publisher
PEARSON EDUCATION
Binding
paperback
Published
January 1, 2011
Weight
1.9 lbs
Dimensions
27.90×1.30×21.60 cm

About this book

Integrated Advertising, Promotion, and Marketing Communications by Clow, Kenneth E.. paperback edition. ISBN: 9780132538961.

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.