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Integrated Advertising, Promotion and Marketing Communications, Global Edition

Name: Integrated Advertising, Promotion and Marketing Communications, Global Edition
Brand: PEARSON EDUCATION
SKU: ByrdShop_1292222697
Price: 42.76 USD
Availability: InStock

paperback – October 26, 2017

by Kenneth E. Clow

$42.76 USD

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ISBN-13: 9781292222691 ISBN-10: 1292222697

Publisher

PEARSON EDUCATION

Binding

paperback

Published

October 26, 2017

Weight

2.2 lbs

Dimensions

27.60×3.10×21.60 cm

About this book

Integrated Advertising, Promotion and Marketing Communications, Global Edition by Kenneth E. Clow. paperback edition. ISBN: 9781292222691.

Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.