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Integrated Marketing Communication: Creative Strategy from Idea to Implementation

Name: Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Brand: Rowman & Littlefield Publishers
SKU: ByrdShop_1538101041
Price: 225.46 USD
Availability: InStock

hardcover – February 1, 2018

by Blakeman, Robyn

$225.46 USD

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ISBN-13: 9781538101049 ISBN-10: 1538101041

Publisher

Rowman & Littlefield Publishers

Binding

hardcover

Published

February 1, 2018

Weight

1.6 lbs

Dimensions

22.90×1.90×15.30 cm

About this book

Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Blakeman, Robyn. hardcover edition. ISBN: 9781538101049.

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans