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International Business: The Challenge of Global Competition

hardcover – January 1, 2009
by Geringer, Michael
$228.40 USD
$228.40 USD
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ISBN-13: 9780073381404 ISBN-10: 0073381403
Publisher
McGraw-Hill Education
Binding
hardcover
Published
January 1, 2009
Weight
0.0 lbs
Dimensions
30.50×0.00×21.60 cm

About this book

International Business: The Challenge of Global Competition by Geringer, Michael. hardcover edition. ISBN: 9780073381404.

This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international business student, the book incorporates global examples with the worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations. Smaller firms are highlighted within each chapter in the Mini-MNEs boxed examples.