Internet Business Models: Text and Cases with Teledesic Case CD-ROM

About this book

Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: access providers portals content providers retailers brokers market makers networked utility providers and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues costs and profits; and the key strategy decisions that confront companies pursuing the model e.g. whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of Internet companies written during 1999/2000 by professors at the Harvard Business School.