Introduction to Graphic Design: A Guide to Thinking Process & Style (Required Reading Range)

About this book

For a great foundation as a graphic design student look no further than Aaris Sherins Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design so you can understand and utilise the main techniques of your chosen profession and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster develop an exciting advertisement structure an app or create eye-catching signage chapters can be read in any order you choose depending on which area you wish to concentrate. Whatever your approach youll be encouraged to use critical thinking visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery color and typography using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers helpful diagrams highlighted key terms and concepts Design in Action case studies exercises and chapter-by-chapter Dos and Donts Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.