Introduction to Graphic Design Methodologies and Processes: Understanding Theory and Application

About this book

A concise visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste style and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting targeting and creating of forms and messages Furthers the ability of designers by showing them how to design creatively collaboratively and strategically and as a result helps them move from form-makers to cultural participantsa transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group including Second Story and Sol Sender As professional designers play more strategic roles the need for material on design methodologies is growing. This concise visually based introduction to the topic is the designers definitive resource for defining their purpose and producing work that is original appropriate responsibleand inspiring.