Is The Bug Dead? The Great Beetle Ad Campaign
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January 1, 1983
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ISBN-13: 9780941434249
ISBN-10: 0941434249
About this book
Is The Bug Dead? The Great Beetle Ad Campaign by Alfredo Marcantonio. paperback edition. ISBN: 9780941434249.
Briefly traces the Volkswagen Beetles history and presents examples of its highly successful magazine and television advertising campaign
