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Is The Bug Dead? The Great Beetle Ad Campaign

paperbackJanuary 1, 1983
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ISBN-13: 9780941434249 ISBN-10: 0941434249
Publisher
Brand: Stewart Tabori n Chang
Binding
paperback
Published
January 1, 1983
Weight
1.1 lbs
Dimensions
1.30×21.10×27.40 cm

About this book

Is The Bug Dead? The Great Beetle Ad Campaign by Alfredo Marcantonio. paperback edition. ISBN: 9780941434249.

Briefly traces the Volkswagen Beetles history and presents examples of its highly successful magazine and television advertising campaign