Kansei/Affective Engineering (Systems Innovation Book Series)

About this book

A guided tour through the each stages of process Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data including rough set models. Since soft computing technology is very useful from the viewpoint of product design the author details the Expert system neural networks GA and other relevant methods to support the designers decision or the customers choice. The text includes applied examples in areas such as automotive home electrics appliances cosmetics packaging and e-commerce business.