Knowing People: The Personal Use of Social Psychology

Knowing People: The Personal Use of Social Psychology by Lovaglia, Michael J.. paperback edition. ISBN: 9780742547728.

Social psychology studies one of civilizations most central concerns: human relationships. By understanding peoples beliefs, attitudes, and desires, individuals can fashion relationships that benefit all involved, rather than one person or group at the expense of another. Written with a friendly style and engaging, accessible language, the second edition of the popular textbook Knowing People selects some of the best research in social psychology and shows how it can improve peoples lives. This revised and updated edition includes clear descriptions of the latest research and adds a new chapter on leadership and emotion. Not only does Knowing People appeal to individual readers interested in improving their relationships, but it is also valuable as a supplemental text in a wide variety of social science, business, and professional courses-in all areas where successful interaction with other people is important.