Lasker Story: As He Told It

Name: Lasker Story: As He Told It
Brand: Brand: Natl Textbook Co Trade
SKU: ByrdShop_0844230995
Price: 318.70 USD
Availability: InStock

paperback – January 1, 1987

by Lasker, Albert

$318.70 USD

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ISBN-13: 9780844230993 ISBN-10: 0844230995

Publisher

Brand: Natl Textbook Co Trade

Binding

paperback

Published

January 1, 1987

Weight

0.5 lbs

Dimensions

23.50×0.60×15.20 cm

About this book

Lasker Story: As He Told It by Lasker, Albert. paperback edition. ISBN: 9780844230993.

Originally published in 26 installments of Advertising Age, The Lasker Story takes into the boardroom of Lord & Thomas (forerunner to Foote, Cone & Belding) and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Albert D. Lasker recounts the story, in his own words of how he shaped the agency that ranked number one in its day.