Leadsology: Marketing the Invisible

Leadsology: Marketing the Invisible by Poland, Tom. paperback edition. ISBN: 9780977503230.

Leadsology®: Marketing The Invisible is written for independent professionals for want to enjoy a predictable weekly flow of high quality new client inquiries.Here’s what you’ll discover in Leadsology®: Marketing The Invisible.*** Why Marketing The Invisible is more like proposing marriage than it is selling a car.*** Ten commonly taught marketing methods that you should avoid.*** The Titanium Triangle: How to stimulate a weekly flow of high-quality, inbound, new client inquiries.*** The Four Levels of Psychological Allure: How to ethically create a magnetic-like attraction that is all but irresistible to ideal clients.*** The Leadsology® Persuasion Sequence: A ten-part formula to embed into presentations, publications, and pitches that will dramatically improve response rates.*** The SEW Segmentation Formula: A simple formula that increases new client inquiries more than five fold (literally).*** The Four Validations: What your ideal clients need to hear to confirm that investing with you is the right thing to do.*** The Orchestra Conductor: How to free up your time and scale your marketing results through a simple three-step process of segmentation, automation, and outsourcing.