Lexus: The Relentless Pursuit

Name: Lexus: The Relentless Pursuit
Brand: Wiley
SKU: ByrdShop_0470821108
Price: 95.28 USD
Availability: InStock

hardcover – September 6, 2004

by Dawson, Chester

$95.28 USD

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ISBN-13: 9780470821107 ISBN-10: 0470821108

Publisher

Wiley

Binding

hardcover

Published

September 6, 2004

Weight

1.3 lbs

Dimensions

23.70×3.00×16.70 cm

About this book

Lexus: The Relentless Pursuit by Dawson, Chester. hardcover edition. ISBN: 9780470821107.

A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.