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Lifestyle Brands: A Guide to Aspirational Marketing

Name: Lifestyle Brands: A Guide to Aspirational Marketing
Brand: MACMILLAN
SKU: ByrdShop_1137285923
Price: 54.30 USD
Availability: InStock

hardcover – December 5, 2012

by Saviolo, S.

$54.30 USD

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ISBN-13: 9781137285928 ISBN-10: 1137285923

Publisher

MACMILLAN

Binding

hardcover

Published

December 5, 2012

Weight

0.9 lbs

Dimensions

24.10×1.90×16.50 cm

About this book

Lifestyle Brands: A Guide to Aspirational Marketing by Saviolo, S.. hardcover edition. ISBN: 9781137285928.

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.