Lionel: America's Favorite Toy Trains (Motorbooks Classic)

Lionel: America's Favorite Toy Trains (Motorbooks Classic) by Souter, Janet. paperback edition. ISBN: 9780760319307.

Since 1901, when Joshua Lionel Cowen launched his company by creating a small number of electrified toy trolleys for department store window displays, Lionel has been the leader in toy electric trains. Lionels success is based on excellent engineering, durable construction, numerous accessories, and great play value. This colorful volume illustrates the history of Lionel electric toy trains. See how Lionel stayed alive during the Depression when they teamed with Disney and marketed electric Mickey Mouse handcars, and learn of Lionels greatest years in the 1950s and 1960s. Lionels resurgence in the 1990s was just in time for the companys 100th anniversary celebration in 2000.