Loose-Leaf for Entrepreneurship: The Art Science and Process for Success

About this book

Entrepreneurship: The Art Science and Process for Success emphasizes three core tenets necessary to start an entrepreneurial venture:1) The Art of turning an entrepreneurial venture into a success.2) The Science of practice as the heart of starting and running a successful entrepreneurial venture.3) The Process that ties these two areas together into a coherent and organized business.With its adaptive learning tools students learn the art science and process of designing starting and managing a small business. Through its real-world approach students are placed in the roles of a financial analyst marketer and business owners and think critically to develop their plan to survive in the ever-changing business world.