Lost Empire - The Fall of R.J. Reynolds Tobacco Company

Lost Empire - The Fall of R.J. Reynolds Tobacco Company by Steve McQuilkin. paperback edition. ISBN: 9780966840124.

The R.J. Reynolds Tobacco Co. practically built the U.S. cigarette industry. From Camel, through Winston and then Salem, its brands dominated the market and crushed competitors. But times and fortunes changed. Lost Empire - The Fall of R.J. Reynolds Tobacco Company is the inside story of what happened to one of the worlds most profitable and powerful companies. It details RJRs stunning successes and blunders, the epic battles with lawyers and regulators, and the companys desperate bid to find new smokers, which would propel Big Tobacco into the biggest legal settlement in history.