Luxury Brand Management: A World of Privilege

Name: Luxury Brand Management: A World of Privilege
Brand: Wiley
SKU: ByrdShop_0470823267
Price: 93.26 USD
Availability: InStock

hardcover – March 31, 2008

by Mazzalovo, Gerald

$93.26 USD

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ISBN-13: 9780470823262 ISBN-10: 0470823267

Publisher

Wiley

Binding

hardcover

Published

March 31, 2008

Weight

2.1 lbs

Dimensions

22.70×3.50×16.00 cm

About this book

Luxury Brand Management: A World of Privilege by Mazzalovo, Gerald. hardcover edition. ISBN: 9780470823262.

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.