Luxury Online: Styles, Systems, Strategies

Name: Luxury Online: Styles, Systems, Strategies
Brand: MACMILLAN
SKU: ByrdShop_0230555365
Price: 24.33 USD
Availability: InStock

hardcover – February 26, 2010

by Okonkwo, Uché

$24.33 USD

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ISBN-13: 9780230555365 ISBN-10: 0230555365

Publisher

MACMILLAN

Binding

hardcover

Published

February 26, 2010

Weight

1.8 lbs

Dimensions

2.40×16.60×23.90 cm

About this book

Luxury Online: Styles, Systems, Strategies by Okonkwo, Uché. hardcover edition. ISBN: 9780230555365.

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.