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M: Advertising

paperback – February 20, 2017
by Weigold, Michael
$42.99 USD
$42.99 USD
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ISBN-13: 9781259815942 ISBN-10: 1259815943
Publisher
McGraw-Hill Education
Binding
paperback
Published
February 20, 2017
Weight
1.9 lbs
Dimensions
27.40×1.50×23.10 cm

About this book

M: Advertising by Weigold, Michael. paperback edition. ISBN: 9781259815942.

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.